The founder Francesco Scognamiglio (i) was born in 1975 in Pompei, the home and beating heart of Neapolitan culture. After graduating from the Naples college of design in 1998, he opened his first fashion house. A fundamental moment in his career came in 1994, when he met Donatella Versace in Naples with whom he began a friendship and a working relationship that lasted until 1999. His début with his first couture collection was in July 2000. His first fashion show was held in Rome in the sumptuous halls of Palazzo Barberini, where he created an extraordinary blend of rock music and classical surroundings especially for the occasion.

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